What you can do with
Segmentation
Define your target group
Find or filter your subscribers using required criteria to define target audience easily.
Create message that’s personal
When you know your audience’s attributes, you get to tailor your messages accordingly.
Scale up conversion rate
When you send relevant emails, that too at proper time, the chance of conversion increases.
Test & improve your strategy
Try out your marketing strategies with small segments before using it to entire audience.
Endless ways to segment.
Approach in the right way to the right audience.
Campaign activity
Refine who opened or not, clicked or not previously sent campaign(s).
Purchase activity
If someone purchased or not, total spent, items purchased, and more.
Default fields
Utilize individual fields like email address, name, timezone, country, etc.
Custom fields
Use those extra fields you added to store custom data to segment.
Combine multiple rules to get more
Use the AND/OR logic to merge multiple conditions and generate your desired segments just the way you need.
Utilize tags to categorize contacts
Automate the tag assigning process
When someone visits a page, purchases a product, or perform other actions, automatically add a tag based on their activity.
Manually tag individual or bulk contacts at once
Based on engagement level, history, demographic, or other criteria, you can manually put a tag on your subscribers. Bulk tagging is also available during importing contacts.
What you can do with
Segmentation
Deliver relevant content to the right audience, improve engagement and conversions efficiently.
Send single campaign to multiple
lists and segments so that no one
receives duplicate emails.
Utilize the Exclude Recipients
option to keep out subscribers
from certain lists, segments, or
tags who shouldn’t receive a
certain campaign.
Use short-codes to personalize content for every single users and reach your marketing goals more efficiently.